Episode Description: In this candid episode, Christina Torres addresses the reality many entrepreneurs face: the need to return to full-time or part-time employment while maintaining their businesses. Whether you're considering this move due to the economy playing in your face or personal circumstances, this episode offers all the mindset shifts, pros, cons, and things to consider when balancing employment and entrepreneurship.

Key Points:

• The normalcy and benefits of combining employment with business ownership

• Christina's personal journey of balancing jobs and business

• Understanding your needs: time, stability, or decision-making capacity

• Strategies for finding the right job to complement your business

• The importance of setting non-negotiables in your job search

• How employment can actually benefit your business growth

In this episode, you'll learn:

• How to approach job hunting as a business owner

• Ways to leverage your entrepreneurial skills in employment

• Strategies for managing time between a job and your business

• Tips for delegating and building a team to support your business

• The importance of self-trust and adaptability in your career journey

In this episode, you'll learn:

• How to reframe your perspective on marketing

• The difference between marketing, advertising, and content creation

• Ways to use marketing ethically and effectively

• Strategies for building trust with your audience through honest marketing

• Tips for aligning your marketing with your values and your truthimum impact

In this episode, you'll learn:

• The importance of regular website audits and optimization

• How to improve user experience and navigation on your site

• Strategies for optimizing your homepage, about page, and product pages

• The value of user testing and analytics tools like Hotjar and Google Analytics

• How to apply the "so what" test to your website copy for maximum impact

In this episode, you'll learn:

• The importance of regular website audits and optimization

• How to improve user experience and navigation on your site

• Strategies for optimizing your homepage, about page, and product pages

• The value of user testing and analytics tools like Hotjar and Google Analytics

• How to apply the "so what" test to your website copy for maximum impact

In this episode, you'll learn:

• Why cleaning up your email flows is crucial for BFCM success

• How to ensure your messaging is relevant and timely

• Tips for updating links and offers in your email sequences

• The importance of A/B testing different offers and journeys

• Strategies for optimizing subject lines and preview text

• Key flows to focus on, including welcome sequences, browse abandonment, and post-purchase

In this episode, you'll learn:

• Why September is the perfect time to start BFCM preparations

• The importance of cleaning up your email lists and segments

• The difference between static lists and dynamic segments

• Key segments to focus on, including purchase history and abandoned carts

Key Takeaways:

• Why traditional customer interviews may not be the best approach for established businesses

• The value of observing clients "in the wild" for better insights

• How to leverage existing content and customer interactions for market research

• The importance of analyzing sales calls, coaching calls, and customer support interactions

• Using case studies and tracked results to inform copy strategy