Prep 4 Success - Flows & Sequences

Episode Description In this episode, I continue my Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year.

And be sure to subscribe so you know exactly when part 3 hits the airwaves!


In this episode, you'll learn:

  • Why cleaning up your email flows is crucial for BFCM success

  • How to ensure your messaging is relevant and timely

  • Tips for updating links and offers in your email sequences

  • The importance of A/B testing different offers and journeys

  • Strategies for optimizing subject lines and preview text

  • Key flows to focus on, including welcome sequences, browse abandonment, and post-purchase


Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.

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Prep 4 Success - Web & Landing Pages

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Prep 4 Success - Segments & Lists