Prep 4 Success - Segments & Lists

Written By Christina Torres

Episode Description In this episode, I kick off a prep series to get your email segments and lists ready for Black Friday & Cyber Monday. I focus on the first crucial first step of this process: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year.

And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves!

In this episode, you'll learn:

  • Why September is the perfect time to start BFCM preparations

  • The importance of cleaning up your email lists and segments

  • The difference between static lists and dynamic segments

  • Key segments to focus on, including purchase history and abandoned carts

  • How to use buyer behavior data to inform your BFCM strategy

  • Tips for analyzing your data to improve website navigation and user experience

Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.

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Christina Torres
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