The ONLY WAY We Do Market Research

Written By Christina Torres

Episode Description In this episode, I challenge traditional market research methods and introduce a more efficient approach to gathering customer insights. I explain why I don’t conduct traditional customer interviews and share the alternative methods used in the Stay Ready Retainer service.

Key Takeaways:

  • Why traditional customer interviews may not be the best approach for established businesses

  • The value of observing clients "in the wild" for better insights

  • How to leverage existing content and customer interactions for market research

  • The importance of analyzing sales calls, coaching calls, and customer support interactions

  • Using case studies and tracked results to inform copy strategy

Resources

  • Learn more about the Stay Ready Retainer service: [link]

  • Visit Run & Tell That's HQ: [link]

  • Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.

Stay Ready Retainer Service Details

  • 21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

  • Dedicated project management system and delivery assistant

  • Regular strategy and planning sessions

  • Priced at just $1499 per month

Christina Torres
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