Why Run & Tell That?

What This Is

Run & Tell That is built on the belief that every entrepreneur and small business, especially those led by people of color, has a unique and fascinating story to tell. 

A unique fingerprint, a cadence, or what I call a “YASS FACTOR” that connects them to their squad, their ride or buy fans.

Big start-ups and even bigger industry giants leverage borrowed interest or false inclusivity for profit all the time. And what does the culture get? 

Nada. No credit. No checks. Not even a tap for true insight. 

Look, its great companies are increasing the representation of Black, Brown and Queer culture, but they’re not including Black, Brown and Queer people in the process. And when there are no seats at the table for the very people who are responsible for the success of popular products. 

When there is no credit or compensation – the state of inclusion is just as fucked as not having any representation at all. 

(never forget Pepsi x Kylie, never forget)

The beauty tho is we’re seeing a generation of entrepreneurs and start-ups building seats and tables (dope ones — like with sustainable, eco-friendly wood). 

People like you are opening up spaces and experiences for people who otherwise wouldn’t have the opportunity to buy services and products from brands who care deeply about representing their likeness and experiences. 

From this emergence and charge to create dopeness by any means necessary (and on our own terms) Run & Tell That was born. 

Run & Tell That’s agency is inspired by the bold AAVE (African American Vernacular Ebonics) expression meaning to go spread the word. 

To let it be known. 

But we’re here to let the market place, our communities and our peers know it’s time we leverage our own love languages, our own cultures to create and market the products, messages, and services designed by us for us. 

Run & Tell That is not a warning, but a promise to bring our whole multifaceted, multidimensional talents and origins as BIPOC & QBIPOC to every table we introduce ourselves to. 

That’s why, from here on out, we’re going to make a promise to each other:

You’re going to be you. #Nofilter. You’re going to brand you. You’re going to put some respect on your name (and business). And you’re going to start taking your voice very seriously. 

And Run & Tell That is here to help you do all that. 

We’re not the voice of the people (you have one and it’s beautiful). 

We’re just helping you turn out the messages and turn up the conversions you’ve always wanted to, but haven’t had the time to, or a collaborator you can trust with your vision.

Whatever that vision may look like to you. Our tone can be a little trap, a little grunge, a lot of Biggie & dash of Cosmo quiz. But yours doesn’t have to be, because you and your customer set the tone.

You have a mission, and a story, that needs to be told by you. 

Not a group of stuffy old dudes in a boardroom (or some bruhs hopped up on Redbull.)

R&TT (Run & Tell That) passes the mic and the marketing tools to you: 

the up-and-coming game-changer, the move-maker, the spiritual gangsta so you can triple your subscriber lists, increase your rates or top last year’s fundraising effort by being 150% YOU. 

 It’s time you turn all that genius and audacity into profit. 

No body: ____________

You: New boss in town, crushing it. Who dis?

Together, through collaboration, the real-deal-holy-feels framework, and maybe a little hand-holding (unless tough-love is more your forever mood) we can put a tasteful middle finger in the air to all the haters and naysayers and make some real change and coin out here. 

Much love XX,
Christina Torres
Chief Creative Officer, R&TT
Co-Host of the Bagels & Plantain PodcastRun & Tell That

Who I Help

Calling all impact driven entreprenuers, trap-yoga baes, wellness queens, non-for-profit OG’s (OG=Organizers…see what I did there), spiritual gangstas, and dope makers of dope things!

Ready to launch? You’ve mastered your art? You know you’re ideal client like the back of your hand (oh what’s that?…I’m sure it’s nothing). Maybe you even have an aight second draft of your sales copy. At least you think so anyway. 

But you’d feel a whole lot better if you just had someone who is a thought-organizing-queen, and hasn’t been staring at the damn thing for the last 8 hours, to give it a once (or 3 times) over. 

Maybe you’re staring at your homepage…blankly, not sure what to lead with. Or wondering if you nailed the tagline and guarantee? 

Do people even visit sites anymore? You heard somewhere IG is where it’s at. You can stop second guessing yourself.

You’ve got this. And you’ve come to the right place. 

You’re a great writer and probably entertaining af but something just doesn’t click when you go to write all biz like. 

I’ve had all types of jobs, interests, and hobby’s (more about those later) but there’s a few things I know how to do well: duck from someone I knew from H.S. in plain sight (like you never ducked into a Chipotle to avoid frenemy), recognize good (and bad) website vibes, and how to whip up some damn good, true-to-voice copy. 

If you want copy that captures your multi-faceted personality, your unicorn-yass queen flare, your sophista-ratchet (my personal favorite) demeanor. Or you just want to sound like your whole  self (and not the conjured spirit of bland unseasoned chicken)…

You’ve found your girl!  Let’s make beautiful, money music that brings all the ride-or-buys and  your conversion goals to the yard. 

I’m still in my early 2000’s bag. You’ll just have to deal.

Check out all the ways R&TT can help below.

What I Do

I write and edit real talk copy for you: the up-n-coming game changer, the move maker, the spiritual gangsta — so that you triple your subscriber list,  finally increase your rates, and top last years fundraising goals (and do so affordably). 

I pass the mic (and the content creation tools) to you.  Because you have a voice already, I’m just here to amplify that betch. 

How I do what I do? I start with a deep-dive into your ideas, your dope products or services, and your squad.  There’s an in-depth questionnaire, a discovery, strategy, and final delivery call. 

But in between all those virtual happy hours, or in-person chats (if you’re in NYC we deliver — and by deliver I mean Brooklyn only),

I go to town researching your market, interviewing your ride-or-buy customers, and peep the competition. 

With all that one-on-one insight, and innanets research, I go to town writing (or editing) your soon to be lit af copy. Copy that has your dream squad keeping you booked, busy, and paid. 

  • There is Do-It-With-You copy coaching sessions, where I wave the copy coach wand and edit your site right before you eyes + a few take home pointers. Real time editing and strategy so you can go live your life. 
  • Then there are boss af Done-For-You services, for those looking to get out of the content creation hamster wheel and reclaim their time. You keep your vibe and vision on point. No robot copy — and no more “I write my emails at 2am” undereye circles.
  • There’s also a Do-It-Your-Self mini copy course (coming soon) for those on a tight budget, and tight deadline but still in the market for popping content. 

 And WALE! (not Wala…i know what i said…Ima  baaahd girl)

Real copy. Real content. For real people. 

See how it all comes together below.

How It Works

Copy Good to Go

DIY (and punch air)? Or get a little help (and youthful under-eyes back) from a down-ass-word-nerd. Content reviewed and remixed in under 90 mins.

Happy Copy Hour

Find your words, your inner Cardi + the nerve to make your copy ALL you + nothing but you so folx throw their internet coins ‘atcha.

Rent My Brainwaves

I’m all yours for 7 hours str8. We might work together-together, or we might start with a power hour chat, and then I work your copy on my own, give it back to you all shiny, pressed and laid out.