Oh Hey, CEO! Meet your new C-Sweet Bestie
“*THIS* is Christin-ahh…your C-Sweet CMO”
dodges handshake, goes for side hug and classy air kiss::
(oh snap - you in the big leagues now)
(oh snap - you in the big leagues now)
Marketers Need Marketing Too Goddammit!
The C-Sweet CMO is a Fractional CMO Experience made for the brides-maid never the bride copywriter OR the highly delegated but decision-constipated digital coach and marketer who is *tired* of…
Being the only brain in their biz
Seeing not-so-nice-n-not-so-smart marketers ads everywhere
Hiring coach after coach just to hear: “So what you need is another you?” (no sh*t sherlock)
Feeling uninspired and underwhelmed by your offers
Coming up with 100’s of dope ideas, only for them to sit all alone in Airtable…
REMIND ME… WHAT’S A FRACTIONAL CMO, AGAIN?
We’re the peeps who are the bomb at taking big audacious ideas and turning them into juicy offers and campaigns that align with YOUR ideal audience (I call ‘em ride or buys), your biz’s mission, and your values.
In a nutshell… ME!
A Fractional Chief Marketing Officer, or CMO, is free standing and free to pick the companies she/they/her work with, providing high level marketing support. They advise on everything from digital marketing channels to customer experience to market positioning.
We are great motivators, activators, and investigators, which makes us well suited at building relationships, teams, customer experiences and unique no drama launch solutions.
Typically, Fractional CMOs are responsible for things like:
Defining Marketing Priorities
Fine-tuning Product Messaging & Brand Recognition
Nailing Market Fit & Feelings
Dialling In & Up on Marketing Channels
Building Out Launch & Strategy Plans
Advising on Marketing Ops (such as leveraging tech & hiring people)
For most start-ups and service providers, a full-time, gajillion dollar Chief Marketing Officer doesn’t make ANY sense. And yes, while this is a whole full-time-ass job (no wonder you’re tired), you don’t need to go all in on “finding another you.”
Back in the day it wasn’t this easy to launch a biz. Now all you need is a website and a way to exchange money – and boom you’re a business.
You’re able to fly the plane as you build it, as they say. But that can mean you’re still honing in on your “make it rain” offer, funnel, or audience.
And just when you feel like you’ve got it: BAM! The market makes a turn the other way.
Now when you’re the only person making AND executing decisions in your biz, there’s no way you can see them coming fast enough – let alone have the brain space to get creative.
We make it easier to fill in those gaps. To see beyond and through the trees. To leverage the team and tech you already have (or find some).
You may have a team of doers, and that’s half the battle – so go you!
But they’re not usually coming to you with solutions. They’re coming to you with more questions and to-do’s.
What’s gonna happen when you want to go on a real vacation (mentally or physically), but you don’t have another decision maker on your roster or a team member to fill that strategy role on your team?
We call that ish STAGNANT.
That’s when snatching up a Fractional CMO makes sense.
Where C-Sweet CMO Changes the Game...
It’s where Marketing-Support meets Community. After chatting it up (and getting real nosey) with a few of my fave marketers and service providers, the two gaps they were trying to fill with VA’s, incubators and masterminds were:
Shaking the no-inspo-icks and itch to pivot (or burn it all down) that comes with decision fatigue and burnout… and/or
Finding people who are in the same exact growth stage of biz they’re in (or way ahead of them), and people they can learn from, soundboard with, and get down and dirty about what’s working (and what’s totally NOT) in life, love, and biz.
The C-Sweet CMO smushes Fractional CMO support and the opportunity to be nosey about other CEO’s businesses.
Not just with any ol business owners, but people who are running businesses like yours and hitting the same roadblocks as you or the type you wish you had.
It’s not a program. It’s not a mastermind. Or “coaching container.”
What are we? Soup?
Nah, pretend this is an actual business, and these peeps, my peeps, are your Board of Advisors for the next few months (or year).
Get as noisy and as nosy as you want about the numbers, the strategies, and opportunities on the table. Hype each other up when things go right. Love on each other when things go sideways or life gets hard.
And absolutely no fronting or cap’n here cuz I know EXACTLY what’s going on in folks businesses (NDA’s will be signed, trust)
Doesn’t just have to be all business. Why not explore family life as a CEO. Or Love as a CEO – YES PLEEEASSSS-AH!
Or just let our marketing NERD flags fly, once a month and once a quarter, during a themed 2-hour Board Of Advisor Committee Call where you can be THEE thought leader and a student.
AT THE SAME DAMN TIME!
Take what you want. Leave what you don’t. BUT you WILL be leaving with a plan. Or atleast completely feeling yourself for the next month.
Big League Marketing Vibes You Can Fit In Your Pocket (sort of)
Here’s how it goes, where it goes (ayo), and when it goes – OHHHHH:
The Scope:
You Choose Your Journey: Get My Sh*t Together (6 Months) | Get & Keep My Sh*t Together (12 Months)
(2) VIP Audit & Strategy Day
Monthly Board of Advisor Community Calls w/ me and other Pocket CMO members to dish on L’s, celebrate W’s and host AMA’s
Dedicated Slack Workspace – For You, Me, & Your Future or Current Team To Communicate (Buh Bye Weekly Calls)
(2) 90/90 Gains & Gaps Calls – Every 90 days we’ll meet for 90 mins to look at your numbers, your plan, and dig into what worked, and what’s next. [note: 12 month commitment includes four of those]
Quickie Reference Trainings – Quick 5-15 minute over the shoulder trainings and how to’s you can share with your team as things pop up (and no you won’t be getting another Kajabi PW)
Priority Booking & Date Preference For Any Of My Done For You Services & Done With You Consultations
The Breakdown
This is just a rough outline of what we could work on each week – it’ll also guide our Board of Advisors calls.
Month 1: Kick-off & Team/Tech/Time Audit
Week 1 – 3 Onboarding & VIP Strategy / Audit Day(exploring offers, messaging, market and positioning too)
Week 4 – Advisory Board Call Welcome Meeting (ALL C-Sweet CEO’s)
Month 2: Prioritization, Planning & Practicing - Periodt!
Week 5 – Goal Setting / Intro To Decision Making Framework
Week 6 – Project Prioritization / Planning
Week 7 – Assigning / Implementing Plan
Week 8 – Advisory Board Meeting (ALL C-Sweet CEO’s)
Month 3: Communication
Week 9 – Working Agreements (Team Communication)
Week 10 – Sales /Offer/ Brand Playbook
Week 11 – Data Maintenance
Week 12 – 90 day/ 90 minute Retrospective (CEO & Team)
Month 4: Cutting the Fat
Week 13 – Advisory Board Meeting (ALL C-Sweet CEO’s)
Week 14 – Expenses / Budget
Week 15 – Defining Pricing & Performance
Week 16 – Funding & Capital Boosters
Month 5: The Numbers
Week 18 – Getting Real KPI’s /OKR’s
Week 19 – Internal / External Feedback
Week 20 – The Money / The Market
Week 21 – Advisory Board Meeting (ALL C-Sweet CEO’s)
Week 26: Prioritization, Planning & Practicing - Periodt!
Advisory Board Meeting (ALL C-Sweet CEO’s)
Celebrate. Treat-yo-self. Rinse and Repeat
Month 6: The Next Best Thing
Week 22 – Improving Offers / Messaging
Week 23 – Improving Funnels / Touchpoints
Week 24 – Improving Brand Recognition / Content
Week 25 – 90 day/ 90 minute Retrospective (CEO & Team)
C-Sweet CMO is the right fit for you wanna...
Turn up the volume and quality of your leads so your CRM is never dry when things get slow
Increase sales and conversions without having to be “on” 24/7
Remove yourself from the daily doing of marketing sh*t
Bring those crazy ideas to and boom: goals, plans, and who’s doing what, when – DONE!
Leverage and encourage your existing team (and tech) to not only work for you, but also track performance & bring solutions (2do’s no mas)
Launch a brand new offer to a brand new market (in this economy? YUP!)
Get stupid clear on your positioning for your current offer so content and campaign planning gets fun not painful
Still get that mastermind, programmy, group coaching vibe of getting super nosy and noisy about what peeps are doing in their biz, but without a giant price tag, obvious advice or people not quite where you are – these people get it!
OK CHRISTINA, I SEE YOU GETTING US ALL THE WAY TOGETHER… HOW’D YOU GET SO GODDAMN GOOD AT THIS SH*T!?!?
SO FUN FACT: I actually have my Bachelor’s in Business Management and graduated just a few credits away from a minor in Marketing. SIIIICK!
Did I do anything with that sucka? NO. OF COURSE NOT!
I BECAME A BARTENDER. REAL NICK MILLER STYLE. (IYKYK)
“Then you came to your senses and finally used that degree, right?”
NOPE. I became an Executive Assistant at an investment bank. Cuz bills.
WASN’T TOO DIFFERENT FROM BARTENDING TO BE HONEST…
Been a human whisperer since the womb. It’s a gift.
Anyway, I did that until I got preggers and had my lil sweet nugget.
And like many moms in the US who return to work – I was forced to make a decision:
Work 40+ a week to give 30% of my paycheck to childcare, living in the most expensive city EVERS or side hustle ‘til the bucks came home.
SO LIKE A COMPLETELY, AHEAD OF MY TIME BUSINESS WOMEN…
I slang more booze: artisanal, vegan coquito to be exact (like spiked coconut horchata – but in like coffee, matcha, and pumpkin spice – for the basics!)
I loved coming up with bundles. Coming up with flavors.
I loved creating social posts and doing brandshoots.
I even looked into getting investors to help me launch my own RUM label.
Connections. Check! Charisma. Check! Why not?!
Ehh, but fueling alcoholism just didn’t sit right in my spirit…
BUT I DISCOVERED COACHING IN THE PROCESS…
And thought I have a pretty unique perspective on biz and single motherhood.
I COULD BE A COACH! (You: SMH!)
So like any smart coach I hired a coach to help me get the first few clients.
THAT MEANT GETTING VISIBLE. BUILDING A LIST. CREATING CONTENT. WRITING A LANDING PAGE & NURTURE SEQUENCE!
(all things I’ve never done before…)
So on that fateful coaching call, bracing myself for oodles of feedback, I heard the words every marketing nerd longs to hear:
"F*CK COACHING! YOU’D MAKE A SH*T TON AS A COPYWRITER."
And just like that, a star was born. Just kidding – a future copywriter was tho.
So that’s what I became. For a while. And yes while copywriting is my zone of excellence. (shout out to the BIG LEAP)
It’s not my zone of genius.
I have this “That So Raven” vision for just knowing what it takes to take a big, gorgeous, marketable idea and turn it into an irresistible offer.
Sixth-sensing and getting laser focused on researching the perfect audience.
Then coming up with a master plan and activating folks and their super freakish talents into pure action.
But my real super power: making the impossible practical. And the practical… EASY AND FUN! (but most of all repeatable and measurable)
BTW THIS IS NOT MY FIRST FRACTIONAL CMO RODEO
I FIRST LAUNCHED THIS BAD BOY IN THE “THIS’LL ONLY BE A MONTH – TOPS!” PANDEMY ERA OF MARCH 2020.
There was such a huge demand for marketers at the time. And they need the most help. Before I knew I had six clients on retainer: from copywriters to pretty big deal D2C brands to hip hop yoga gurus.
It all happened so fast… on top of a full time job, a baby, and an aging mother.
BUT I DIDN’T GET THE MEMO THAT…
I NEEDED HELP, HELP (NOT JUST COURSES OR THINK TANKS)
I NEEDED TO STAY IN MY ZONE OF GENIUS
THAT MARKETERS NEED MARKETERS THE MOST
Eventually I burned myself out, took a year off and crawled back into my zone of excellence: Copywriting and Messaging.
But I couldn’t stop myself from giving strategy advice on funnels, pricing, and positioning.
I COULDN’T IGNORE THE CALL FROM INSIDE THE HOUSE:
“EAT TACOS AND KNOW (MARKETING) THINGS!…
…AND ALSO HELP UR BESTIES MAKE SUM CASH. KEEP IT. RINSE AND REPEAT IT.”
And so C-Sweet CMO was reborn. This time with a community advisory board-ish twist. Cuz there’s enough “how” out there.
What we need is smart AF WHO'S! Whattya say? Ready to be each other’s WHO’S!
I’M NOT A PSYCHIC, BUT I CAN READ A ROOM AND YOUR FACE IS GIVING Q’s AND A’s:
-
We want this to be a perfect fit for you and me.
If I, based on your goals, determine I wouldn’t be able to help you, I want to be the first to let you know that.
This isn’t about assembling all the startup CEOs I can find, but instead working with a chosen few primed for collaboration and growth.
This is about trust. And I can’t trust that either of us can figure that out just because you made my Stripe go ding.
-
After I review your application, and I see that: ISSA MATCH!
We’ll send you a link to book a call (or if you like to gab and gallivant – we can hop on over to VideoAsk).
In that chat, we’ll talk more about your vision for your business, your goals, your gaps, the structure of this experience, and what we expect to see unfold for your business.
-
A little less than that mastermind that left you bored, uninspired, and bitter, BUT a lot less than what you spent for coaching in 2021 #noshade
Your investment =
$20,000 for 1 year
(get 2 months free – pay 50% now, 50% later for that sweet 2024 tax write off or pay $2000 a month for 10 months)
OR
$12,000 for 6 months
(that’s just $2,000 a month – pay 50% now, 50% later for that sweet 2023 tax write off or pay it off monthly)
GIRL! I JUST ALLOCATED ALL MY INVESTMENTS FOR THE REST OF THE YEAR… AND SOME FOR NEXT QUARTER. CAN I PAY NOW AND JOIN LATER?
Can you!? Of course you can! You’re such a smart cookie. Matter fact, I advise it. Especially if you want to work with me sooner than later.
Right now, real talk, I only have the capacity and team to take on 6, maybe 8, CEO’s in this iteration. And if everyone decides to go a full year. Then I’m booked until next year or if someone drops off (which I doubt, but sh*t happens).
TL:DR, YUP! Pay now and join us in January 2023 instead. Lock in that case-study-buddy rate and your spot for 2024.
DO I NEED A GIANT, BIG DEAL BUDGET TO MAKE THIS BIG PROMISE WORK?
Listen, we work with what you got. Got a team? Great!
Got one consultant or part-time VA? YAY!
Got some cash to burn on ads and merch. NOICE!
Got just enough mula to hire me for the next 6 months? I still gotchu!
Whatever the starting point, Imma make sure we official tissue whether we have a giant budget or baby one… plus I didn’t completely learn nothin’ from working in investment banking…
TWO CHEFS IN MY BIZ KITCHEN, HMMM? I DUNNO…
If you’ve made it past the first headline, something tells me we won’t be able to quit each other. But I get it. You’re a little nervous about having someone all up in your business.
All I can tell you is, if you came here swearing to gosh that these next two quarters are all about leaving biz coaching and masterminds alone for a sec and following your gut – you’re in the right place.
And while I can’t be YOU exactly. I can make room to let you do your thing. Like your thing, thing… while I do mine: Making sure you’re out here being the Manifesting/Generator or Projector you are and let me be the Manifestor I am and manifest some damn money, growth and naps.
Listen I’m a Taurus Sun, Cancer Moon, Cancer Rising – I’m all about peace, pretty things, and protecting what’s mine. Ain’t nobody effing with us.
I’m kind, not a pushover. I’m a lover, not a smotherer. And as ambitious and wise as I am – I’m also very serious about working less and living more.
Fill out the application, get on a call. And if it’s a match made in C-Sweet heaven… WE GOOD!
And if it’s not that right time, or the right fit, you’ll know it.
I’ll say this last thing, and then I’m out:
I’m not in any rush to work with folks who aren’t ready to let things go or run with a plan.
So if it’s not a good fit or if something or someone seems like an even better fit, Imma let you fly baby. Peace over profit. That’s my motto.
I guess the real question is: Are you ready to grow your biz, get outta the way, and make room for more peace and people to get your ass there?