It’s not you, It’s your offer

Episode Description

Let’s set the record straight on the difference between simply selling a product or service and crafting an irresistible offer. Tune in for valuable insights on how to structure compelling offers that increase perceived value, address audience pain points, and ultimately drive more sales and customer satisfaction.

In this episode, you'll learn:

• The distinction between a product and an offer in the marketing world.

• How an offer combines the core product with additional bonuses, discounts, resources, or guarantees to solve multiple pain points.

• The importance of identifying and addressing peripheral concerns and hesitations your audience has around investing in your core solution.

• Strategies for structuring irresistible offers throughout your marketing funnel, from lead magnets to upsells and cross-sells.

• The role of meticulously crafting offers that guide people through a logical progression while delivering constant value.

• Tips for intentionally structuring offers for maximum impact and explosive revenue generation.

As promised, link to year at a glance poster – school year or calendar year available!

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