Winding & Winning Road To Coaching Biz Success w/ Dallas Travers

 In this episode, Christina Torres sits down with former client Dallas Travers, a business coach for values-driven coaches, to discuss the power of referral marketing, the ups and downs of delegating to a team, and how to reclaim ambition as a positive trait EVERYDAY. Dallas shares her 21 years of biz insights from her journey, including lessons learned about managing teams, outsourcing to contractors, and how storytelling is her superpower but what she really needed help with was “cloning” her selling genius. 

In this episode we dive into:

• The impact of word-of-mouth marketing and how to cultivate referrals

• What really drew Dallas into working with Christina, then what solidified it

• The evolution of Dallas' team from employees to contractors and back

• Reclaiming ambition as a positive quality, especially for women in business

• The value of outsourcing copywriting to capture your sales voice and vibe

• Dallas' approach to nurture emails and storytelling in her copy nowadays

Quotes

• "Understand that the people who know our work, they want to send us referrals. It actually just doesn't occur to them to send us referrals unless we are brave enough to ask and to ask in a generous, vulnerable, actionable way."

• "I've learned even with siloed contractors doing very specific tasks, the more that they feel empowered to understand each other's roles and communicate, the easier everybody's life is going to be, in particular mine."

• "For me, 2024 is about reclaiming ambition. I think somewhere along the way, and maybe it's generations, the word ambition for a lot of women in business has become a four-letter word."

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