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The C-Sweet CMO is a Fractional CMO Experience made for the brides-maid never the bride copywriter OR the highly delegated but decision-constipated digital coach and marketer who is *tired* ofā¦
Weāre the peeps who are the bomb at taking big audacious ideas and turning them into juicy offers and campaigns that align with YOUR ideal audience (I call āem ride or buys), your bizās mission, and your values.Ā
In a nutshellā¦ ME!
A Fractional Chief Marketing Officer, or CMO, is free standing and free to pick the companies she/they/her work with, providing high level marketing support. They advise on everything from digital marketing channels to customer experience to market positioning.Ā
We are great motivators, activators, and investigators, which makes us well suited at building relationships, teams, customer experiences and unique no drama launch solutions.
Typically, Fractional CMOs are responsible for things like:
For most start-ups and service providers, a full-time, gajillion dollar Chief Marketing Officer doesnāt make ANY sense. And yes, while this is a whole full-time-ass job (no wonder youāre tired), you donāt need to go all in on āfinding another you.āĀ
Back in the day it wasnāt this easy to launch a biz. Now all you need is a website and a way to exchange money ā and boom youāre a business.Ā
Youāre able to fly the plane as you build it, as they say. But that can mean youāre still honing in on your āmake it rainā offer, funnel, or audience.Ā
And just when you feel like youāve got it: BAM! The market makes a turn the other way.Ā Ā
Now when youāre the only person making AND executing decisions in your biz, thereās no way you can see them coming fast enough ā let alone have the brain space to get creative.Ā Ā
We make it easier to fill in those gaps. To see beyond and through the trees. To leverage the team and tech you already have (or find some).Ā Ā Ā
You may have a team of doers, and thatās half the battle ā so go you!
But they’re not usually coming to you with solutions. Theyāre coming to you with more questions and to-doās.Ā Ā Ā
Whatās gonna happen when you want to go on a real vacation (mentally or physically), but you donāt have another decision maker on your roster or a team member to fill that strategy role on your team?
Ā We call that ish STAGNANT.Ā
Ā Thatās when snatching up a Fractional CMO makes sense.Ā
Itās where Marketing-Support meets Community. After chatting it up (and getting real nosey) with a few of my fave marketers and service providers, the two gaps they were trying to fill with VAās, incubators and masterminds were:
The C-Sweet CMO smushes Fractional CMO support and the opportunity to be nosey about other CEOās businesses.Ā
Not just with any ol business owners, but people who are running businesses like yours and hitting the same roadblocks as you or the type you wish you had.Ā
Itās not a program. Itās not a mastermind. Or ācoaching container.āĀ
What are we? Soup?
Nah, pretend this is an actual business, and these peeps, my peeps, are your Board of Advisors for the next few months (or year).Ā
Get as noisy and as nosy as you want about the numbers, the strategies, and opportunities on the table. Hype each other up when things go right. Love on each other when things go sideways or life gets hard.Ā
And absolutely no fronting or capān here cuz I know EXACTLY whatās going on in folks businesses (NDAās will be signed, trust)
Doesnāt just have to be all business. Why not explore family life as a CEO. Or Love as a CEO ā YES PLEEEASSSS-AH!
Or just let our marketing NERD flags fly, once a month and once a quarter, during a themed 2-hour Board Of Advisor Committee Call where you can be THEE thought leader and a student.
AT THE SAME DAMN TIME!
Take what you want. Leave what you donāt. BUT you WILL be leaving with a plan. Or atleast completely feeling yourself for the next month.Ā
Hereās how it goes, where it goes (ayo), and when it goes ā OHHHHH:
You Choose Your Journey: Get My Sh*t Together (6 Months) | Get & Keep My Sh*t Together (12 Months)
(2) VIP Audit & Strategy DayĀ
Monthly Board of Advisor Community Calls w/ me and other Pocket CMO members to dish on Lās, celebrate Wās and host AMAās
Dedicated Slack Workspace ā For You, Me, & Your Future or Current Team To CommunicateĀ (Buh Bye Weekly Calls)
(2) 90/90 Gains & Gaps Calls ā Every 90 days weāll meet for 90 mins to look at your numbers, your plan, and dig into what worked, and whatās next. [note: 12 month commitment includes four of those]
Quickie Reference Trainings – Quick 5-15 minute over the shoulder trainings and how toās you can share with your team as things pop up (and no you wonāt be getting another Kajabi PW)
Priority Booking & Date Preference For Any Of My Done For You Services & Done With You Consultations
SO FUN FACT: I actually have my Bachelorās in Business Management and graduated just a few credits away from a minor in Marketing. SIIIICK!
Did I do anything with that sucka? NO. OF COURSE NOT!
āThen you came to your senses and finally used that degree, right?ā
NOPE. I became an Executive Assistant at an investment bank. Cuz bills.
WASNāT TOO DIFFERENT FROM BARTENDING TO BE HONESTā¦Ā
Been a human whisperer since the womb. Itās a gift.Ā
Anyway, I did that until I got preggers and had my lil sweet nugget.
And like many moms in the US who return to work ā I was forced to make a decision:Ā
Work 40+ a week to give 30% of my paycheck to childcare, living in the most expensive city EVERS or side hustle ātil the bucks came home.Ā
SO LIKE A COMPLETELY, AHEAD OF MY TIME BUSINESS WOMENā¦Ā
I slang more booze: artisanal, vegan coquito to be exact (like spiked coconut horchata ā but in like coffee, matcha, and pumpkin spice ā for the basics!)
I loved coming up with bundles. Coming up with flavors.
I loved creating social posts and doing brandshoots.Ā
I even looked into getting investors to help me launch my own RUM label.Ā
Connections. Check! Charisma. Check! Why not?!
Ehh, but fueling alcoholism just didnāt sit right in my spiritā¦
BUT I DISCOVERED COACHING IN THE PROCESSā¦Ā
And thought I have a pretty unique perspective on biz and single motherhood.Ā
I COULD BE A COACH! (You: SMH!)
So like any smart coach I hired a coach to help me get the first few clients.
THAT MEANT GETTING VISIBLE. BUILDING A LIST. CREATING CONTENT. WRITING A LANDING PAGE & NURTURE SEQUENCE!
(all things Iāve never done beforeā¦)
So on that fateful coaching call, bracing myself for oodles of feedback, I heard the words every marketing nerd longs to hear:
And just like that, a star was born. Just kidding – a future copywriter was tho.
So thatās what I became. For a while. And yes while copywriting is my zone of excellence. (shout out to the BIG LEAP)
Itās not my zone of genius.
I have this āThat So Ravenā vision for just knowing what it takes to take a big, gorgeous, marketable idea and turn it into an irresistible offer.
Sixth-sensing and getting laser focused on researching the perfect audience.
Then coming up with a master plan and activating folks and their super freakish talents into pure action.
But my real super power: making the impossible practical. And the practicalā¦ EASY AND FUN! (but most of all repeatable and measurable)
I FIRST LAUNCHED THIS BAD BOY IN THE āTHISāLL ONLY BE A MONTH ā TOPS!ā PANDEMY ERA OF MARCH 2020.
There was such a huge demand for marketers at the time. And they need the most help. Before I knew I had six clients on retainer: from copywriters to pretty big deal D2C brands to hip hop yoga gurus.
It all happened so fastā¦ on top of a full time job, a baby, and an aging mother.
BUT I DIDNāT GET THE MEMO THATā¦Ā
Eventually I burned myself out, took a year off and crawled back into my zone of excellence: Copywriting and Messaging.
But I couldnāt stop myself from giving strategy advice on funnels, pricing, and positioning.
I COULDNāT IGNORE THE CALL FROM INSIDE THE HOUSE:Ā
āEAT TACOS AND KNOW (MARKETING) THINGS!…
ā¦AND ALSO HELP UR BESTIES MAKE SUM CASH. KEEP IT. RINSE AND REPEAT IT.ā
And so C-Sweet CMO was reborn. This time with a community advisory board-ish twist. Cuz thereās enough āhowā out there.
We want this to be a perfect fit for you and me.Ā
If I, based on your goals, determine I wouldnāt be able to help you, I want to be the first to let you know that.Ā
This isnāt about assembling all the startup CEOs I can find, but instead working with a chosen few primed for collaboration and growth.Ā
This is about trust. And I canāt trust that either of us can figure that out just because you made my Stripe go ding.Ā
After I review yourĀ application, and I see that: ISSA MATCH!Ā
Weāll send you a link to book a call (or if you like to gab and gallivant ā we can hop on over to VideoAsk).
In that chat, weāll talk more about your vision for your business, your goals, your gaps, the structure of this experience, and what we expect to see unfold for your business.Ā
A little less than that mastermind that left you bored, uninspired, and bitter, BUT a lot less than what you spent for coaching in 2021 #noshade
This is a strict 6-month or 1-year commitment. No half-steppin here.
Can you!? Of course you can! Youāre such a smart cookie. Matter fact, I advise it. Especially if you want to work with me sooner than later.Ā
Right now, real talk, I only have the capacity and team to take on 6, maybe 8, CEOās in this iteration. And if everyone decides to go a full year. Then Iām booked until next year or if someone drops off (which I doubt, but sh*t happens).Ā
TL:DR, YUP! Pay now and join us in January 2023 instead. Lock in that case-study-buddy rate and your spot for 2024.
DO I NEED A GIANT, BIG DEAL BUDGET TO MAKE THIS BIG PROMISE WORK?
Listen, we work with what you got. Got a team? Great!Ā
Got one consultant or part-time VA? YAY!
Got some cash to burn on ads and merch. NOICE!Ā
Got just enough mula to hire me for the next 6 months? I still gotchu!
Whatever the starting point, Imma make sure we official tissue whether we have a giant budget or baby oneā¦ plus I didnāt completely learn nothinā from working in investment bankingā¦
TWO CHEFS IN MY BIZ KITCHEN, HMMM? I DUNNOā¦Ā
If youāve made it past the first headline, something tells me we wonāt be able to quit each other. But I get it. Youāre a little nervous about having someone all up in your business.Ā
All I can tell you is, if you came here swearing to gosh that these next two quarters are all about leaving biz coaching and masterminds alone for a sec and following your gut ā youāre in the right place.
And while I canāt be YOU exactly. I can make room to let you do your thing. Like your thing, thingā¦ while I do mine: Making sure youāre out here being the Manifesting/Generator or Projector you are and let me be the Manifestor I am and manifest some damn money, growth and naps.Ā
Listen Iām a Taurus Sun, Cancer Moon, Cancer Rising ā Iām all about peace, pretty things, and protecting whatās mine. Aināt nobody effing with us.
Iām kind, not a pushover. Iām a lover, not a smotherer. And as ambitious and wise as I am ā Iām also very serious about working less and living more.Ā
Fill out the application, get on a call. And if itās a match made in C-Sweet heavenā¦ WE GOOD!
And if itās not that right time, or the right fit, youāll know it.Ā
Iāll say this last thing, and then Iām out:Ā
I’m not in any rush to work with folks who arenāt ready to let things go or run with a plan.Ā
So if itās not a good fit or if something or someone seems like an even better fit, Imma let you fly baby. Peace over profit. Thatās my motto.
I guess the real question is: Are you ready to grow your biz, get outta the way, and make room for more peace and people to get your ass there?
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Send me a message, inquire about a project or ask me a copy question using this form.
I will get back to you asap!