Step 01: Learn the copy fundamentals,
Step 02: Gain the confidence to chuck ‘em!
…so you can unapologetically sound (and sell) like you
What does “write how you talk” mean in a world where not all voices are represented? Or worse. Taken.
What the heck does it mean in a world where “thought leaders” look, dress, sound, and even style their hair the same? Or worse. Are harmful.
We live in an influencer world where we’re told we need the hot new seamoss-CBD-Kardashian cream, the keto plan (which just sounds like an excuse to eat mad bacon), or the digital course to help us “live our best GOOP life”...
The same world that sends us non-stop messages (hello, Insta ads!) that something’s terribly, horribly wrong with us “just the way we are.” And we’re desperately in need of a system upgrade.
AND. IT. DOESN’T. STOP. THERE. The lack of representation, empathy and differentiation is not just in the online marketing space -- it’s in our kid’s schools. At work. Even at the grocery store.
You already know. Digital marketing, creative spaces, and the world of “self-help” is no different.
If you’ve ever thought to yourself, -- “Maybe it’s manifestation. Maybe it’s white (often times straight, male) privilege...”
YOU’RE NOT WRONG.
But it’s not like you can do anything about it.
You want to get good at connecting with your ideal client so business isn’t as soul-sucking as your griege 9 to 5 (or business ya don’t quite stan n e more).
So you follow everyone and their marketing bro’s formulas and frameworks because you’ve got bills to pay, mouths to feed, new plant babies to buy.
And you’ve got services + products to sell (they won’t sell themselves).
But you get so weirded out about writing anything (because the second you put your fingers to the keyboard your brain flips to “must write a NYT bestseller” mode) that you avoid your MacBook like a maskless bodega at 10am (that bacon egg and cheese can wait).
Or, maybe you do show up and share your voice -- but you edit yourself until there’s none of you left.
But that isn’t how you talk to your squad IRL.
(who's business is it anyway? damn, right it's yours!)
Is that how you convinced your boujee (and busy) best friend to drive an hour to come save you from your nosy af aunt and her bland potato salad only to trade that snoozefest for tacos and margs two hours away?
And it shows because you’re snagging soul-sucking clients, showcasing vanilla copy, and undermining your personal brand and offers.
For what? To be the next Amy Porterfield (no disrespect).
But we have an Amy already (several Amy’s)
We don’t need another Amy, we need you.
“That’s easy for you to say Christina -- you’re nasty with word slinging + writing how you tawk”
TRUUUUUU. But it wasn’t always that way. You see I came into the copy game wide eyed and bushy tailed with dreams of writing for your favorite clever, start up brands.
Until I let “the room” distract and discourage me. And holy f*ck was it a sea of the same...
I would show up in copy groups and masterminds -- taking it all in but never showing a lick of my content or copy.
You see no one was writing the way I was writing (and if they were -- the copy gurus weren’t referencing them).
No one was infusing their copy with the intersectionalities of their quirks and culture or doing it for their clients.
And in the off chance they did, they were praised for being sassy.
For being punchy. But when I did it. I was being cryptic. Too niched. Or my favorite:
“Is this how your audience really talks?”
Or, “your client may not be taken seriously”
Until I saw the shining light that is Laura Belgray + Marie Forleo.
Or so I thought.
When I got a hold of their refreshingly cuss riddled, tangent taking, and pop culture referencing glory -- I held on to every word for dear life.
Laura’s good people. But Marie Forleo -- well she had a “moment.”
(and if you believe in cancel culture -- pls hold)
After years of throwing money at the person who Jersey Marie’d all over the internets (appropriating all types of cultures and voices btw) she and/or her team made it abundantly clear that she was good with taking BIPOC’s money but not interested in “holding space” for their lived experiences or their outrage in a time they needed her voice and affection the most -- I said we deserve better.
(because when you want to create change you can cancel or you can come correct. I chose the latter.)
And so I had the brilliant, very scary, idea of showing more than one person at a time how to bring their world and words into their copy, but do it on a massive scale (and make it fashion of course).
I wanted to give anyone who’s ever felt their thoughts just wouldn’t pour onto the the page or had zero clues on to how make their brand + offers visible -- thee Netflix password to my word nerd + EXTRA af brain with some EXTRA sabor (aka flavor).
And well, that’s just stooooopid. Because YOU have the advantage.
You really do. Because there's only ONE you. But hundreds of people waiting in line (that you don’t even know yet) waiting on you to be you.
You risk the most by not being yourself.
You risk burnout.
You risk exhaustion.
You risk working with people who make you want to watch paint dry…
FOR FREE. hah!
Friend, you’re different (and your dream client’s twinsy, periodt)
You’re a vibrant Bird of Paradise in a world full o’ dry succulents (water your succulents people!) ←-- that’s for my plant mamas + papas out there.
You have a WHOLE voice, so let’s amplify that heaux
and get you visible.
But first, how would it feel to:
✔ Write all your web copy or launch copy + emails in a voice that's uniquely yours -- and calls people you actually want to work with
✔ Clarify your services, your x-factor and position your offer as high-value, high-ticket stuff -- without promising extra or going stiff.
✔ Understand exactly what your brand voice is + where you stand in the market so you’re crystal clear on your super power and how to flip it.
✔ Document your voice so you can hand off the copywriting baton without any confusion so you can finally take a day off around here
✔ Break the rules of conversion copy with confidence and have some fun along the way so you stop delaying those stripe dings you’re owed
✔ Trust yourself to write and test non-cringey copy that sounds like you, calls in your people, and makes you mula -- fast.
It’s not your fault you’ve been hiding.
Shiiiiit, putting yourself out there in the best of conditions and privileges is hard enough.
I know what it feels like to be on the cross roads between “code switch like a muva” or straight up “I’M HERE BETCHES!”
You’ve been too scared or too nervous to take a stand. To show up exclusively for your dream clients. Your dream life.
But we need more POCs, more womxn, more queer folks to use their voice, to take a stand, and be authentically and unapologetically themselves so we can inspire more people to join us (can’t be what you can’t see...helloooo) and get your dream “take all my money” clients out of hiding.
AND THAT’S EXACTLY WHAT I WHIPPED UP FOR YOU.
ALL THE WAYS TO…
The Anti-Copy Copy Course® is the only “get sh*t done” coaching program that not only shows you exactly how to write connection copy that sounds like you + converts like a mind reader (without the icky salesy residue) — but gives you the support and “one-size only fits you” framework to do that sh*t on repeat.
You’ll be joining a group of brilliant, dope af biz owners (and future biz besties) Black, Brown, and everyone in-between (but especially Black + Brown) business owners -- from copywriters to coaches, from t-shirts to tutoring how to tap into your brand voice & culture, write dope af copy, up your emoji game, and nail your positioning (and messaging).
It’s part self-study and part direct access to me so you'll finally be able to write the way you *tawk* and about your offers without dying a little inside or worrying if anyone will ever read that 💩.
Consider it the Netflix password to my marketing, copy and my Issa Rae-obsessed brain.
The Anti-Copy-Course Copy Course is here to give you the blueprint to calling in all the shmoney, visibility, and community you deserve with step by step guidance, support, and your very own brand tone + voice framework that will help you stay true to your vision + help you create fire offers on repeat. No time wasting second guessing your message. You’re north star. Or your audience.
So you can go from being the best kept secret on the internet to a visible gamechanger or spiritual gangsta - which means you triple your subscriber list, finally increase your rates, and top last year’s income goals.
Blank pages are scary AF - especially when you don’t have a framework to work from. So let’s get you out of your damn way so you can launch your sh*t already.
You’ll get my top 3 foolproof ways to get you the #MOOD to write anything -- but especially copy that connects + converts.
And it wouldn’t be a course without a little woo, so we’ll work on the habits you can start (and stop) right now to work the writing muscle. THAT #WAP.
Writing. All. Personality-like.
Uncover your voice and find the gold in your sales calls, DMs, and emails to discover how you actually *tawk* when you’re talking that sh*t and sharing your expertise with clients.
Your voice is your vibe, so I’m gonna show you how to have it on speed dial so you can attract your ideal clients, remove yourself from your sales funnel (byeeeeee discovery calls) and make more shmoney. Cha-ching!
Ahhh Le Creep. Okay, it’s not as weird as it sounds. We’re gonna dive into who your ideal client is. Scratch that. Who your ideal squad is.
Remember those hours of transcripts you have? Remember all those DMs? Remember all those texts in your “Boss Gang” group texts?
Yup, we’re gonna get all up in those convos, get real cute with feedback loops and lock in your new bestie’s love language so it’s not a mystery what they need to hear... Don’t have the tea yet? No worries, feedback + engagement hacks are in this module too. I gotchu!
Messaging is cute. Results are sweet. But like what is it that you do tho?
Like for real. We dive into why your offers need to tell a story. How that offer fits into your brand. And when your OPP needs it so it’s no question they’ll want it.
We’re gonna start with TOFU (no, really), MOFU and BOFU - what they mean and why you need to care about that sh*t.
This is your roadmap to building awareness, consideration and decisiveness in your brand so you can sell easily and without the icky sleezy sales residue or worst -- launch crickets.
Put all together it spells -- C-H-E-D-D-A-H
BONUS: 365 DAYS OF CONTENT IDEAS + WRITING PROMPTS TURN YOUR TWITTER FINGERS INTO A HOUSEHOLD NAME (AND LURKERS INTO RIDE OR BUYS) VALUE $497
ONLY AVAILABLE WHEN YOU ENROLL IN THE ANTI-COPY COPY COURSE® BEFORE OCTOBER 23rd, 2020
BONUS: THE SLAZY PERSON’S GUIDE TO GETTING EYEBALLS ON YOUR HEADLINES, EMAILS + OFFERS (VALUE $197) BE THE FIRST TO GET ALL EASY PEASY DEMOS, SECRET ADVERTORIAL SAUCE, OPT-INS THAT TURN HEADS, AND UX DESIGN INSPO THAT INCREASES CLICKS GOODNESS -- OH MY!
VIP BONUS ONLY (AND ONLY 10 SPOTS AVAILABLE) -- GUEST SPOT ON THE “UNFUGGEDDABLE” PODCAST + TV
VIP only bonus: A spot on my NEW podcast, Unfuggedable. I’m back ,baby!
The benefits: practice telling yawr story, hearing your USP and expertise in the wild, content that can be repurposed fa days, and social proof like a mutha...
Where you’ll find folks who look like you. Talk like you. Peeps you’ve been searching for - with a flashlight, all over these internets. From a community of peers (and maybe some future biz besties) to the guestpert trainings from folks who know their sh*t.
“Christina is the business. Sometimes, no matter how much (or what kind of) personality you've got, you get to a point where you want to make sure your audience knows you know, they know what you're talking about, ya know? It takes skill and guts to go against the grain and speak your truth especially in business. Christina is like the tweeter and the woofer, dialing up the volume of your voice to bring out the richest qualities while keeping messages concise, clever, and crystal clear.”
"My business has two distinct trajectories: pre-Christina and post-Christina. She's my CMO, my COO, my voice of reason, my biggest cheerleader, my friend. She pushes me to act on my ideas, calls me out when I'm playing small, and always, ALWAYS has my back.
She’s my business unicorn. You may come to rue the day you reached out and proposed I hire you Christina, but I doubt I ever will!”
“Working with Christina has been one of the most efficient and fun experiences I've ever had with a content creator! She is thorough, attentive and brilliant. Christina is a self-starter and has a real talent for beating deadlines. What I love most about working with Christina is she is amazing at hearing my ideas, even when they are all over the place, and creating engaging, succinct, and creative content that always has my brand's culture in mind. You can't teach that. Would I work with her again? Well, we haven't stopped working together yet and I don't plan on it!”
REGULAR (NOT SO) SHMEGULAR PROGRAM ($999 USD)
THE CLUB: PROGRAM + MASTERMIND (ONLY 10 SPOTS AVAILABLE)
But I can guarantee you’ll be far more confident in your voice, putting yourself out there, and far more ballsy about taking a stand for your offers and others.
At the very least you’ll have what you need to hand the dirty job of copy to someone else because you’ll have a rock solid framework.
But if you must have a money-back guarantee to keep you warm, do the work, show me you gave it your best shot for 30 Days -- if after you still have your big doubts or I completely suck -- you can have your money back. No cap!
I designed this course so that you can give it the attention you can give it.
You can engage Live, you can engage with replays, you can show up for group office hours or bring your Q’s to the Slack group.
Dedicate 90 minutes a week -- you can get sh*t done. Dedicate 2-3 hours (or 30 minutes a day) you can f*ck sh*t up + go for the copy gold.
Got nada? Well I can't say it'll work by osmosis (google it -- did i spell that rite?)...
But you'll have access fo’eva.
Great q! So if you have your brand's voice (your voice) documented from cadence to comms, from ethos to emails, from vibe to "what your fave ice cream flavor says about you?"
You're good to go.
(i'm coffee, chocolate chip, makes sense)
If you’ve ever had to rewrite ALL the copy you’ve $$ for or the idea of outsourcing gives you hives.
Or you’re just completely unsure how to make tax strategies, budgeting (or copywriting) sexy.
You’ll want to have a crystal clear vibe, vocab and voice you can dole out whenever you hire or diy.
It's especially for you. You think you're the only person who ever felt they were "uninteresting."
You are not here to entertain ("are you not entertained!"). You're here to call in your ride-or-buys while you nap, get yo' baby's future braces fund started and make boss moves whether in front or behind the scenes.
Absolutely, it would be a big ol' dream of mine to give away scholarships (whether whole or half).
The goal this cohort? To give a minimum of 3 full scholarships away. #manifestor
You can contribute, any amount, here.
(highkey? you're the 🐐 for this )
I’m not gonna sit here and pretend The Anti-Copy Copy Course® is for everyone because, well it’s not…
You can meet me inside my Crowdcast if you’re:
✔ Tired of second guessing your messaging
✔ Bored of dry af content, coaches and colorless space
✔ Craving to turn all your copy goodness + gawdness into cash + community
✔ Wanna sound apologetically you and not like an English Lit (the other lit) paper
✔ Planning on outsourcing your copy so you can spend more time inhaling tacos
✔ Determined to build a personal brand that transforms your biz + life
But you can say ‘Bye Felicia’ if you "can't even" with:
The only way you’ll nail your voice is if you start exercising your blab muscle. Unapologetically.
You don’t need a fancy + profound message to bite you in the 🍑
All your voice goodness is there, I’m gonna show you how to unlock it.